Litho print (or Lithographic Print to give it its full name) is excellent for longer runs, runs that have Spot / Pantone Colours or artwork that requires that edge more quality look and feel. From business cards, compliment slips and brochures that have a corporate brand guideline to follow, to high volume leaflets for mass distribution the Litho Print services option is best. Lithographic Print does look different to the trained eye as wet ink from ducts soaks in to the paper in a different way from the digital process.